Challenge:
FRSH started from scratch — no customers, no brand presence, and no proven sales channel. The immediate hurdle was going from 0 to consistent daily orders fast. We needed to identify a strategy that would create traction in the market, establish trust with potential buyers, and generate predictable growth.

‍Hit message-market-fit: Create a brand and product narrative that resonated instantly with the target audience, using authentic storytelling and relatable content to lower buyer hesitation and accelerate first purchases.

Leverage creator-led content: Use creator-made videos with a UGC approach to quickly build trust, drive engagement, and scale from zero to 50 orders per day within weeks.

‍Optimize for conversion: Maintain a high conversion rate through founder-led videos, educational content, and continuous asset optimization to improve the performance of paid ads.

Not Nice Involvement: We partnered closely with FRSH’s founder, Fabian, to craft the initial growth strategy, test creative formats rapidly, and implement a lean but effective acquisition engine. Our focus on authentic, performance-oriented content allowed FRSH to move from zero to daily sales at scale in record time, setting the stage for continued growth.