Creator selection
From more than 10,000 verified creators we put together a list that fits your product, audience and market. You approve it.
Seeding / PR Seeding
Real creators. Real social proof.
We select the right creators and send you their addresses, you ship directly. That’s how social proof grows from real experiences.
- Creator selection included
- Addresses sent straight to you
- Optional: paid ads
Seeding wave
- Address confirmed
- Parcel on its way
- Post shared
PR seeding, organised
Real people. Real parcels. Real social proof.
You bring the product, we bring the right creators, broad for maximum visibility or targeted at a niche, market or audience.
Broad or targeted
Broad seeding for maximum visibility or targeted seeding for specific niches, regions, languages or communities.
Addresses straight to you
You receive the shipping addresses of the approved creators in one list and ship directly from your warehouse, no detours.
Coordination & follow-up
We brief the creators, answer their questions and follow up on whether your parcel has arrived.
Overview of posts
You see which creators posted about your product, with links to the posts.
Optional: paid ads
On request, we turn the strongest content into paid ads and run them in a targeted way.
Social proof that’s real.
Your seeding. Organised by us.
You bring the product, we bring the right creators. You ship directly, we take care of selection, addresses and follow-up.
Optional: we turn the best content into paid ads.
- 01
Share product & goal.
We define audience, markets and number of parcels.
- 02
Approve creators.
You receive a matching creator list and approve it.
- 03
Ship your parcels.
With the addresses you ship directly and see who posts about it.
For brands that want to build trust before they scale.
A new product, a new market or a launch: seeding creates the first real voices around your brand.
- Product launches and market entries
- Brands that need social proof before launching ads
- E-commerce and consumer brands with shippable products
Questions about seeding
What is PR seeding?
You send your product to selected creators. They test it and share their experience with their community if it convinces them. That creates credible social proof.
Do you ship the parcels?
No, you ship directly from your warehouse. We organise the creators and send you their shipping addresses, only with the creators’ consent and solely for shipping.
Do the creators have to post?
With pure seeding, creators decide for themselves, that’s exactly what makes the posts credible. If you need guaranteed posts or usage rights, we combine seeding with paid collaborations or paid ads.
Can I choose specific creators?
Yes. You approve every creator list and can seed specifically by niche, region, language or audience.
What does seeding cost?
It depends on the number of creators and the scope. In a call we put together a tailored offer.
Want content instead of seeding?
Do It Yourself
Platform
Find UGC creators and influencers, create campaigns and manage collaborations with your team, on one platform without a mandatory subscription.
Explore the solutionDone With YouNot Nice Squared
Not Nice Squared combines the platform with personal expert support. Together, we develop and manage creator campaigns without adding to your team’s workload.
Explore the solutionDone For YouStudios
Not Nice Studios is our done-for-you service: we develop concepts and strategies, source the right creators, produce with our expert team and deliver from A to Z, including media buying and social media management if you want.
Explore the solutionAlready delivered
Brands already seeding with us.
Two examples from our campaigns, real creators, real products, real reactions.
Goba
For the launch of Goba Mix Zero we organise PR collabs with creators, combined with organic videos, paid collaborations and a giveaway with an ads boost.
- PR collabs
- Organic videos
- Paid collabs
- Giveaway + ads
Weena
Fitness creators received the Weena protein bar, tested it and shared their experience. Weena uses the content as social proof and in performance campaigns.
- Creator PR
- Fitness creators
- Social proof
- Performance ads
Get your product to the right creators.
Talk to us about your launch, we organise creators, addresses and social proof.