Which UGC platform is right for your company? Companies that want to work with content creators can now choose between various digital platforms and services.
The offerings differ in areas such as creator search, campaign management, compensation models and complementary production services.
In this article, we present six platforms that may be of interest to companies in the German-speaking and international markets: Not Nice, Influee, Speekly, Boksi, Collabstr and Insense.
We explain their publicly described areas of focus and show which questions companies should consider before choosing a creator marketing solution.
Editorial transparency: This article is published by Not Nice. Not Nice is itself one of the providers mentioned. The overview is an editorial selection and not an independent evaluation or ranking.
What is a UGC platform?
A UGC platform is a digital solution that supports companies in finding content creators and organising the corresponding collaborations.
UGC stands for user-generated content. In professional marketing, the term is often also used for paid content that creators produce for companies.
This includes, for example, product presentations, unboxings, how-to videos, testimonials or content for social media advertising campaigns.
Depending on the platform, companies can search for creators, advertise campaigns, provide briefings, approve content and organise payments.
Not all platforms offer the same features or services.
UGC and creator marketing platforms at a glance
| Platform | Publicly described focus |
|---|---|
| Not Nice | Creator marketing, UGC, influencer marketing and content production |
| Influee | UGC production and creator campaigns |
| Speekly | UGC videos, creator selection and content orders |
| Boksi | UGC and influencer marketing campaigns |
| Collabstr | Creator marketplace and booking of collaborations |
| Insense | UGC, influencer marketing and creator advertising |
The table shows selected areas of activity. It is not a complete feature comparison and does not permit any conclusion as to which services other providers may additionally offer.
1. Not Nice – Creator marketing with technology and production
Website: notnice.io
Not Nice is a Swiss creator marketing platform that combines digital campaign processes with additional services in the areas of UGC, influencer marketing and content production.
According to the company, it is active in DACH, the Balkans and the Middle East.
The approach covers both the independent organisation of creator campaigns and models with additional operational support.
Multi-bidding and flexible creator compensation
One component of the Not Nice platform is the multi-bidding system.
Brands can create campaigns with defined requirements and budgets. Creators have the opportunity to apply for suitable collaborations and submit their own price proposals.
On this basis, companies can consider different offers and agree on individual collaborations.
Data-driven creator selection
Not Nice offers features for creator matching and digital campaign management.
Companies can organise creator collaborations within a central platform. Further tools support, among other things, the creation of campaign briefings and scripts.
Platform, Platform² and Studios
Not Nice offers different forms of collaboration.
Platform: Digital features for companies that want to organise creator campaigns themselves.
Platform²: Use of the platform with additional operational support and guidance from the Not Nice team.
Studios: Managed content production with services that, depending on the assignment, may include strategy, conception, creator selection, production and post-production.
Multichannel content production
Not Nice produces content for different marketing channels. This includes organic social media content, influencer campaigns, paid advertising and other video and brand content formats.
The offerings are aimed in particular at B2C, D2C and FMCG companies as well as marketing teams with recurring production needs.
2. Influee – UGC production and creator campaigns
Website: influee.co
Influee offers a platform for collaboration between brands and content creators.
According to the provider, companies can create campaigns, select creators and organise the creation and approval of UGC content via the platform.
Influee also describes international creator networks and features for various creator marketing applications.
The provider makes further information on the services available in each case on its website.
3. Speekly – Creator selection and UGC videos
Website: speekly.de
Speekly is a platform for commissioning UGC videos and other creator content.
Companies can create orders and select suitable people for their productions based on creator applications.
In addition, Speekly describes features for targeted creator search as well as various content and service offerings.
The specific scope of services depends on the selected offering.
4. Boksi – UGC and influencer marketing
Website: boksi.com
Boksi offers digital solutions for collaboration between companies and content creators.
The publicly described offering covers UGC and influencer marketing campaigns as well as features for organising them.
Depending on the offering model, additional services and platform features may be available.
Interested companies can view the current services and terms directly with the provider.
5. Collabstr – Marketplace for creator collaborations
Website: collabstr.com
Collabstr is an international marketplace for creator collaborations.
Companies can search creator profiles and agree on individual collaborations.
The offering covers various content and influencer marketing formats.
Further information on the booking process, the available features and the terms can be found on the official website.
6. Insense – UGC and creator advertising
Website: insense.pro
Insense offers a platform for creator content, influencer marketing and creator-based advertising campaigns.
The publicly described offering includes features for organising collaborations and creating marketing content.
Additional services for companies are also offered.
The services and requirements available in each case can be checked directly with the provider.
What should companies look for when choosing a creator marketing platform?
The choice of a platform should be guided by actual marketing requirements.
1. Creator selection
Which languages, regions and content categories are needed?
For international campaigns, regional knowledge, dialects and cultural differences can play an important role.
2. Campaign management
How are campaigns created, creators selected and content approved?
A central workflow can be particularly helpful for recurring productions.
3. Compensation models
Can companies agree on individual offers, or are services offered at fixed prices?
What matters are the terms actually agreed and the services included.
4. Usage rights
May a produced video be published only organically, or can it also be used for paid advertising?
Companies should clarify the scope, duration and geographical validity of usage rights before placing an order.
5. International campaigns
Anyone who wants to produce content for several markets should pay attention to the availability of suitable creators and organisational support.
6. Additional production services
Not every marketing team wants to handle conception, creator coordination or post-production in-house.
It can therefore make sense to consider additional services alongside the platform features.
UGC platform or full-service production?
A self-service platform supports companies in organising creator collaborations independently.
In a managed production model, an external partner takes on additional tasks, such as the conception, coordination or execution of the campaign.
Both models can make sense depending on internal resources and campaign scope.
To this end, Not Nice combines digital platform features with optional production and management services.
Conclusion: The right workflow is what matters
The platforms presented offer different ways of working with content creators.
When making a choice, companies should in particular take into account their content needs, the desired target markets, their internal resources and the required scope of services.
A direct comparison of offers based on the same campaign requirements helps to identify suitable solutions.
Not Nice offers companies the opportunity to organise creator marketing via a digital platform and, if required, to include additional production and management services.
Frequently asked questions
Which UGC platforms are there in Switzerland and DACH?
The platforms that provide offerings in the German-speaking market include, among others, Not Nice, Influee, Speekly, Boksi and other international providers. This selection is not exhaustive.
How much does a UGC platform cost?
The costs depend on the provider, usage model, number of collaborations and additional services. Companies should compare the current terms directly with the respective providers.
What is the difference between UGC and influencer marketing?
With UGC, the focus is on producing a piece of content. In influencer marketing, publication via the creator's own channels is often also part of the collaboration.
Does a UGC creator need a lot of followers?
For pure content production, a high follower count is not strictly necessary. What matters includes, among other things, production quality and suitability for the respective briefing.
Can a UGC platform support international campaigns?
Yes. The specific scope depends on the respective provider, the available creators and the supported markets.
Sources and legal notes
Information as of: 8 October 2026
This article serves to provide general information about selected UGC and creator marketing platforms.
The information on third-party providers is based on the information publicly available from the respective providers, in particular their official websites, as of the stated research and publication date.
The companies presented are an editorial selection. The order does not constitute a ranking, quality assessment or recommendation of any particular provider over others. The overview makes no claim to completeness.
Unless expressly stated otherwise, the platforms were not examined as part of an independent hands-on test. The descriptions refer to selected, publicly presented areas of focus of the offerings and not to all available features or services.
Features, availability, terms and business models may change at any time. Not Nice strives to provide a careful and factually accurate presentation but cannot guarantee that the information on third-party providers remains up to date.
For binding information on services, prices, contractual terms and availability, the current official information of the respective provider is authoritative.
The mention of companies, brands or product names serves solely for factual identification and information. It does not imply any business relationship, partnership or endorsement by the third-party providers mentioned.
Not Nice can be contacted via the contact options published on the website to report information that is factually incorrect or no longer up to date. Justified correction requests will be reviewed and any necessary adjustments made.
Mandatory statutory rights and claims remain unaffected.
Official provider sources
- Not Nice: www.notnice.io
- Influee: influee.co
- Speekly: speekly.de
- Boksi: boksi.com
- Collabstr: collabstr.com
- Insense: insense.pro
